Brand Naming + Identity + Messaging + Website Design + UX + Copywriting for by Bethany // Everyday and everynight wellness necessities for him and her 🌿 A concept brand thoughtfully built from the ground up — from the name to the narrative to the digital experience. By Bethany invites him and her into a calm, elevated space for everyday and everynight wellness essentials. We blended warm, minimalist branding with intuitive UX and heartfelt storytelling, creating a holistic experience that feels as natural as the rituals it inspires.